Danisco Sugar becomes Nordic Sugar

Nordic Sugar

The sugar producer, Danisco Sugar, is now called Nordic Sugar and has become a part of Europe’s second-largest sugar company, Nordzucker Group. The Dansukker brand will remain, and ID will continue to dig sugar just like before. ID uses web-based communication to tempt people in the Nordic Region, Baltic States and Russia with sweet tips and competitions at dansukker.com. Last year we set up several campaign websites for Dansukker. Around 67,000 subscribers signed up for the monthly newsletters. ID has participated in the name change by communicating the new identity, Nordic Sugar, and we continue to assist with communication between the company and sugar beet producers, nutrition experts and consumers.